Livestock x Nike
I am really excited to work with Livestock canada and did a studio visit and photoshoot for the Air Max 90 (Sail) for its upcoming 30th anniversary campaign.
Designed by Tinker Hatfield and originally released as the Air Max III in 1990, the Air Max 90 quite literally enlarged the window of possibility for Nike Air. The model had a bigger Air unit than its predecessors, as well as improved flexibility and a variable, multi-port lacing system that allowed more fit options. Of course, the design also relayed a boisterous aesthetic — textured panels in the upper allowed for new color schemes, and the AM90 gave running an increasingly lively platform.
Embarking on a new decade in 2020, the Air Max 90 is recrafted (including the panel scale, toe box height and heel panel) and will release in multiple colorways inspired by the shoe’s original color blockings. Internal renovations to the silhouette include the shoe’s original ultra-plush linings and constructions, with the sockliner featuring a hidden "Easter egg" — an Air Max 1 outsole on the bottom. Another surprise for the 30-year Air Max celebration: Nike recreated the original skinny box design used at the start of the ’90s and across a number of models, and features the iconic hazard stripes.
The anniversary shoe comes in unisex sizing and the initial drop, the Air Max 90 CS in a sail palette, makes it easy to see in detail the changes from old to new.
Now available in sizes 3.5-12 US Men’s at all of our shops + online at deadstock.ca.